I specialise in professional communications for businesses and organisations, centred around achieving specific objectives. My work consists of research, consultancy, planning and execution. I craft strategies to deliver growth for my clients collaboratively through brainstorming, whilst guiding the process to achieve my clients’ objectives.
I thrive on experimenting and trying new things to find fresh and creative solutions to problems. I enjoy learning about new topics and exploring different subjects. I have a genuine desire to help people and make a difference, which is why I chose to become a copywriter.
I work closely with my clients to understand their business, their customers and their goals, to craft the most effective messaging for their brand. As well as copywriting, I offer strategic consultancy and creative planning to clients who want to grow but don’t know where to start.
Recent Works for Clients
Full Website Copywriting: Stone Paving Website
Merchant Stone offers a wide selection of paving slabs, making it simple for you to find the right one for your needs. Please visit their website to discover an example of a full website copywriting job I’ve completed recently, with an emphasis on SEO copywriting that doesn’t get in the way of user experience, where customers go to purchase paving slabs. Whether you prefer traditional, contemporary, or something in between, they have something for you.
My Work – Blog Writing
Blogging is a great way to share your expertise with your audience, giving them helpful tips or advice on a variety of topics. Whether you’re writing one-off blog posts or publishing a regular blog, you can save time by hiring me to create a blog post or series of regular posts for you.
I have many years of experience working with blogging platforms of all stripes to deliver long-form and short-form content for businesses of different types.
Professional Copy that Sells
We live in a digital age where content is king, and there’s no shortage of it. If your content isn’t standing out from the crowd, you can bet that it’s being ignored by potential customers. A sharp eye for detail, a genuine desire to help people, and a thorough understanding of your target audience are the foundation stones of great copywriting.
Once you have those in place, it’s time to start thinking about the “S” in content. What does that stand for? Sales! The purpose of every piece of content you produce should be to sell your product or service. It doesn’t matter if it’s a blog post, email, video, or something else. If your content isn’t selling, it’s doing nothing more than clogging up cyberspace and annoying your customers.
Whether you want to expand your company blog, launch a new campaign, or just want someone to curate content for your social media accounts, ghostwriting is the way to go. With this service, you can hire a writer to create content for you. From researching and sourcing images to writing and editing the post, everything is done by the writer. This way, you don’t have to worry about creating content and can focus on other aspects of your business. If you’re looking to hire a writer, be sure to check their credentials and experience. You might want to hire someone with experience in your industry to better the chances that their content will be relevant to your audience.
Improved User Experience
UX writing helps you make your website more interactive, easy to use, and relevant by improving the quality of your website’s content, making it more useful and less formal. Additionally, it makes sure your website has the necessary features that make it easy to navigate, allowing users to find what they are looking for quickly and easily.
A better user experience on your website will help your customers find the information they need faster and easier. Additionally, it helps make sure that your company follows a standardised flow throughout its content, making sure that customers get the same experience from start to finish.
Business Marketing and Branding
From drafting emails and press releases to writing blog posts and social media updates, having professional business copy can have a significant impact on your company’s brand. Whether you’re communicating with customers or employees, every piece of content your team creates is an opportunity to shape your brand.
Poorly written content can hurt your brand and lose you customers, but content with the right message can also help your brand grow. I’ve been writing for businesses of all kinds for over 15 years and am confident I can help you improve your company’s output, to get your message across effectively.
Email marketing is still a very potent marketing channel, and with the right content, it can be very effective. The best email marketing content will be relevant to your audience and provide value to them. You can also tailor your emails to specific segments of your audience if you have the capability to do so. With the right email copywriting, you can maximise the benefit to your company and value to your readers by creating engaging, informative content in the right tone of voice.
SEO Copy for Websites
Search engine optimization (SEO) is a vital part of online marketing that can help you generate more website traffic and conversions. An SEO copywriting service will assist you in increasing organic traffic to your website by using persuasive, keyword-rich content that is aimed at your target audience. An SEO copywriter will also make sure that your website content is easy to read and navigated. This will help increase the time spent on your website, which in turn will increase traffic to your site from organic search.
Social Media Posts and Ad Campaigns
Social media is a great way to share your content and reach new customers, but it’s super-powered when you incorporate professional social media copywriting into your posts. By using the right words and posting at the right time, you can increase clicks, views, and engagement with your content.
Hiring a professional writer to craft your formal comms both internally and externally will allow you to have a single voice throughout your content and make sure every piece of communication is crafted to resonate with your audience. It’s also important to make sure your company’s website has accurate and up-to-date information. Communicate professionally with employees, stakeholders and customers using professional writers to get your message across.
My Work: Other Creative Outlets
Outside of copywriting and web design, my work is a mix of nature photography, landscape photography, architectural photography, photo retouching, digital art, geometric art, abstract art and handmade wood art.
All these different styles and techniques are very important to me in my work as an artist because they represent different ways of looking at the world. There is no right or wrong way to experience the world, and these different styles of art allow me to experience the world in different ways.
I’m constantly experimenting with new styles and techniques in my photography. I’m always open to trying new things, and I’m always eager to learn. I look at everything as a learning experience.
I also manufacture some small homewares like side tables, chopping boards, worktop savers and hardwood boxes, alongside experimental wood art, just for kicks.